Which of the Following Is Not True of Sales Promotion

question 59

Multiple Choice

Which of the following is not true of sales promotion in foreign markets?

• A) Sales promotions often contain certain characteristics that are more attractive than other elements of the promotion mix.
• B) In less-wealthy countries, consumers tend to be even more interested in saving money through price discounts, sampling, or premiums.
• C) Sales promotion can not be used as a strategy for bypassing restrictions on advertising placed by some foreign governments.
• D) Sales promotion can be an effective means for reaching people living in rural locations where media support for advertising is virtually nonexistent.

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Definitions:

Dominant Social Institutions

Major societal structures and organizations that hold power and influence over the norms, values, and practices of a community, such as government, education, and religion.

Cultural Scripts

Shared, learned behaviors and norms that are characteristic of a particular society or social group.

Sexual Education

The teaching and dissemination of information related to human sexuality, including anatomy, reproduction, sexual behavior, and relationships.

Interpersonal Scripts

Predefined patterns of interaction that people rely on in social situations to fulfill expected roles and norms in relationships.