US Companies Seeking to Successfully Market to Global Consumers Must

question 97

Multiple Choice

U.S. companies seeking to successfully market to global consumers must

• A) be sure that the company and brand name are translated exactly-with no changes-in the language of the target country.
• B) use the same general marketing strategy used in all geographic areas.
• C) price products in the target country or region at exactly the same level as in its home market.
• D) decide whether the targeted country or region will require a unique marketing strategy.

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Definitions:

Compounded Annually

A method of calculating interest where the interest is added to the principal sum each year, thus each subsequent interest calculation is made on an increased principal.

Present Value

The current value of a future amount of money or stream of cash flows given a specified rate of return.

Future Value

The amount of money an investment is expected to be worth in the future, considering interest or capital gains.

Interest Rate

The amount charged by a lender to a borrower for the use of assets, expressed as a percentage of the principal.