Service Marketers Have Often Been Accused of a Lack of Marketing

question 96

Multiple Choice

Service marketers have often been accused of a lack of marketing innovation. Which of the following describes one of the reasons for the absence of marketing innovation?

• A) The lack of strong competition.
• B) The existence of planned obsolescence.
• C) The use of marketing aggregation.
• D) The emphasis on service as an art.

Understand the role of consumption communities in the consumer behavior process.

Grasp the concept and significance of brand loyalty in purchase behavior.

Recognize the expanded view of consumer behavior that includes pre-purchase, purchase, and post-purchase phases.

Describe the importance and application of relationship marketing in building long-term customer relationships.

---

Definitions:

Traffic Jam

A situation where there is a congestion of vehicles on roadways, leading to slower speeds or complete standstill of traffic.

Parents Anniversary Party

A celebration event marking the anniversary of a couple's marriage, often organized by their children or close family members.

Eight-Hour Road Trip

is an extended journey by vehicle that spans approximately eight hours, often involving travel through various landscapes and potentially invoking a sense of adventure or exploration.

Stress Appraisal

The process by which individuals evaluate and cope with a stressful event, determining it as a threat, challenge, or harm/loss.