________ Combines Operationally Driven Mass Customization with Customized Marketing in a Way

question 80

Multiple Choice

________ combines operationally driven mass customization with customized marketing in a way that empowers consumers to design the product service offering of their choice.

• A) Consumptionism
• B) Viral marketing
• C) Virtual marketing
• D) Regionalization
• E) Customerization

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Definitions:

Consent

The act of agreeing or giving permission for something, often implying a legal or formal acknowledgement of certain conditions or procedures.

PIPEDA

The Personal Information Protection and Electronic Documents Act, a Canadian law that governs how private-sector organizations collect, use, and disclose personal information in the course of commercial business.

PIPEDA Principle

Foundational standards under the Personal Information Protection and Electronic Documents Act in Canada, guiding the collection, use, and disclosure of personal information in private sector.

Employee Handbook

A manual provided to employees by an organization outlining policies, procedures, and guidelines for conduct and operations.