Which of the Following Statements Describes a Good Rule to Follow

question 54

Multiple Choice

Which of the following statements describes a good rule to follow if you wish to offer quality service on the Internet?

• A) Searching, browsing, checking out, returning items, and getting assistance from a live person must be easy.
• B) Remember customers buy your service; they do not buy solutions to their problems.
• C) Make it difficult to return unwanted items so as to reduce overhead costs.
• D) A lot of hyperlinks must be provided on almost all content across the site, enabling consumers to browse through advertisements.

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Definitions:

CMO Role

Chief Marketing Officer, a corporate executive responsible for overseeing the planning, development, and execution of an organization's marketing and advertising initiatives.

Critical Things

Essential elements or factors that are of utmost importance and require immediate attention or consideration.

Marketing ROI

The measure of the profit or loss generated by marketing activities relative to the amount of money invested.

Strategic Marketing Process

A systematic approach to planning, executing, and evaluating marketing strategies to achieve business objectives.