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In marketing services, a _____, as opposed to a customer relationship, exists between the buyer and seller.
Behaviorists
Behaviorists are psychologists who focus on observable behaviors as the primary subject matter of psychology, often emphasizing the role of learning in behavior.
Learning
The process of acquiring new understanding, knowledge, behaviors, skills, values, or preferences.
Modern Behaviorists
Psychologists who focus on observable and measurable behaviors, rather than internal psychological processes.
Stimuli
External factors or changes in the environment that affect the senses and can elicit responses from an organism.
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