If a Company Considers as Many as 30 Candidates for Each

question 47

Multiple Choice

If a company considers as many as 30 candidates for each housekeeping or front-desk position, it indicates that the company is paying close attention to this critical component of internal marketing.

• A) An emphasis on teaching employees to have good attitudes.
• B) A clear, concrete message conveying a particular service strategy.
• C) A careful selection process in hiring frontline employees.
• D) An energetic follow-through process.

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Definitions:

Anti-Positivism

A theoretical approach that considers knowledge and understanding to be the result of human subjectivity.

Qualitative Research

A research method focused on understanding concepts, thoughts, or experiences through detailed, non-numerical data such as interviews, observations, and texts.

Herbert Blumer

An American sociologist who developed symbolic interactionism, emphasizing the role of symbols and language in social interaction.

Anomic Suicide

A concept by Durkheim referring to suicide resulting from weakened social integration and norms, often occurring during periods of social upheaval or drastic change.