A Marketer Is Interested in Segmenting a Business Market on ________

question 114

Multiple Choice

A marketer is interested in segmenting a business market on ________ if the marketer intends to eventually segment the market based on loyalty and attitudes toward risk.

• A) situational factors
• B) purchasing approaches
• C) personal characteristics
• D) operating variables
• E) demographic variables

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Definitions:

Work Breakdown Structure

A hierarchical decomposition of a project into smaller components or tasks, making it easier to manage and execute.

Step Change

A significant and sudden change in performance or productivity, typically for the better.

Ballpark Estimate

An approximate calculation or guess made with limited information, usually at an early stage to provide a rough idea of the expected cost or extent of a project or task.

Project Execution Plan

A document outlining the strategy, resources, and processes to be used in carrying out a project.