Service Marketers Have Often Been Accused of a Lack of Marketing

question 96

Multiple Choice

Service marketers have often been accused of a lack of marketing innovation. Which of the following describes one of the reasons for the absence of marketing innovation?

• A) The lack of strong competition.
• B) The existence of planned obsolescence.
• C) The use of marketing aggregation.
• D) The emphasis on service as an art.

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Definitions:

Descriptive Statistics

Involves summarizing and organizing data so that they can be understood and presented easily, including measures like mean, median, mode, and standard deviation.

Skewed Left

Describes a distribution where most values are concentrated on the right side, with the tail extending to the left.

Line Chart

A graphical representation displaying information as a series of data points connected by straight lines to show trends over time.

Horizontal Axis

The x-axis in a graph, typically used to represent the independent variable.