All of the Following Observations About Service Marketing Are True

question 12

Multiple Choice

All of the following observations about service marketing are true except

• A) the slack created by severely restricting one element of the marketing mix can be compensated by heavier emphasis on another.
• B) the sum total of the marketing mix elements represents the total impact of the firm's marketing strategy.
• C) services must be made available to prospective users; which implies distribution in the marketing sense of the word.
• D) the development of new services paves the way for companies to expand and segment their markets.

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Definitions:

Company Newsletter

A regularly distributed publication by a business to keep its employees, customers, or stakeholders informed about news and policy.

Informal Grapevine

An unofficial channel of communication within an organization, spreading information quickly but sometimes inaccurately through word-of-mouth.

Workspace Design

Workspace design involves arranging physical space and environment to improve efficiency, productivity, and well-being in the workplace.

Social Interaction

The process by which individuals act and react in relation to others, influencing and shaping relationships, communication, and societal norms.