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Large sums of money are often invested to make the products and brands distinctive in the minds of buyers so that the
Incorporation
The integration or inclusion of individuals or groups into a larger entity, organization, or society, with potential changes in identity or status.
Transformation
A comprehensive change in form, appearance, nature, or character.
Rites of Purification
Rituals performed to remove impurities, either physical or spiritual, from a person or space.
Smudging
A traditional practice involving the burning of sacred herbs, like sage, for spiritual cleansing or blessing.
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