Which of the Following Statements About Strategic Planning Is True

question 86

Multiple Choice

Which of the following statements about strategic planning is true?

• A) Strategic planning is clearly a top management responsibility and does not require the active participation of marketing managers.
• B) Planning done in functional areas of the organization should be independent of the strategic plan.
• C) There is no direct relationship between strategic planning and the planning done by managers at all levels.
• D) Marketing executives are involved in the strategic planning process as they influence the process by providing important inputs.

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