_____ Are Often in the Form of Pricing Reductions in Exchange

question 31

Multiple Choice

_____ are often in the form of pricing reductions in exchange for the channel member performing various promotional activities.

• A) Quantity discounts
• B) Slotting allowances
• C) Promotional allowances
• D) Rebates discounts

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Definitions:

Net Impression

The overall impression created by all elements of an advertisement or communication, considered as a whole.

FTC Act

Refers to the Federal Trade Commission Act which established the Federal Trade Commission (FTC) and empowers it to prevent unfair competition and prohibit deceptive practices in commerce.

Misleading Claim

False or deceptive statements made about a product or service that can confuse the consumers or lead them to have incorrect impressions.

Lanham Act

A piece of legislation that acts as the primary federal trademark statute in the United States, providing protection to trademark owners in their brand names and logos.