Why Do Manufacturers Offer Channel Members Quantity Discounts, Promotional Allowances

question 47

Multiple Choice

Why do manufacturers offer channel members quantity discounts, promotional allowances, and slotting allowances?

• A) To decrease associated costs of marketing.
• B) To decrease recall memory of competitions' products in consumers' minds.
• C) To take advantage of price inelasticity.
• D) To encourage them to actively market the product.

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Definitions:

Frequency

The rate at which an event or phenomenon occurs over a specified period of time or within a given sample.

Intensity

The degree of strength, force, or concentration applied in an action or condition.

Adolescence

The transitional stage of physical and psychological development that occurs between childhood and adulthood, typically considered to start with puberty.

Divorce Rates

The statistical measure of the number of divorces that occur within a population during a specified period.