Examlex
Robert is the owner of an automobile manufacturing company. He calls for a board meeting and tells his directors that he wants to build a car that lets the users experience power and exhilaration. He tells them that the car must allow his users to soar from 0-60 mph in about 4 seconds. He also adds in that the price of the car must be affordable enough for anybody making a good salary. In accordance with the given scenario, Robert is trying to segment the market on the basis of ________.
Trade Discount
A reduction in the listed price of goods or services offered to traders in the same industry, often as a bulk buying incentive.
Suggested Retail Price
The price that manufacturers recommend retailers sell their products for, aiming to standardize pricing across different locations and outlets.
Wholesaler
A business that buys goods in large quantities from producers to sell them in smaller quantities to retailers or other businesses.
Cash Discount
A reduction in the price paid for goods or services if payment is made within a specified period.
Q7: Small sellers concentrate on multilevel in-depth selling
Q9: If a marketing manager employs such marketing
Q10: A marketer is interested in segmenting a
Q23: The purpose of the marketing concept is
Q26: Companies typically start their international foray with
Q27: Which among the following requires a direct
Q66: A hardware store is interested in reaching
Q90: To be successful, programs developed by the
Q95: The pricing strategy in which the seller
Q156: In the straight rebuy, "out-suppliers" try to