Which of the Following Observations Concerning Channels of Distribution Is

question 72

Multiple Choice

Which of the following observations concerning channels of distribution is true?

• A) Time and money are least important for setting up efficient channels.
• B) Channels can be easily changed once they are setup.
• C) Involves numerous interrelated variables integrated into total marketing mix.
• D) They are not critical to the success of the firm.

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Definitions:

Subprime Mortgage Market

A segment of the mortgage market that caters to individuals with poor credit histories who are considered higher risk borrowers.

Low-income Individuals

persons or groups with earnings significantly below the median level of income for their society or geographic area.

Interest Rate Ceilings

A regulatory measure that sets the maximum interest rate that can be charged on loans and other financial products.

Deregulation

The process of reducing or eliminating government controls and restrictions in an industry to enhance efficiency and competition.