More Recently, a New View of Distribution Channels Has Developed

question 95

Multiple Choice

More recently, a new view of distribution channels has developed which recognizes that much can be gained by developing long-term commitments and harmony among channel members. This view is referred to as

• A) customer service.
• B) team building.
• C) relationship marketing.
• D) conflict resolution.

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Definitions:

United States Pharmacopeia

A compendium of drug standards that ensures the quality, purity, strength, and consistency of medications in the United States.

Drug Standards

Official specifications concerning the quality, strength, purity, and identity of medications, enforced to ensure their safety and efficacy.

National Formulary

A list of medicines and drugs that are approved for use, often by a government or professional body.

Antihypertensive

A medication or other therapy that lowers high blood pressure, also called hypertension.