Market Development Strategy Involves

question 87

Multiple Choice

Market development strategy involves

• A) increasing the sale of present products to present customers.
• B) finding new customers for its present products.
• C) targeting present customers for the newly developed products.
• D) leading an organization into entirely new and unrelated businesses.

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Definitions:

Impulsive

Acting suddenly on instinct or emotion without premeditated thought, often leading to unintended consequences.

Positive Self-concept

An individual’s perception of oneself that is characterized by positivity, confidence, and self-worth.

Unconditional Positive Regard

Unconditional positive regard is a concept in psychology where an individual is accepted and loved as they are, without conditions or judgments.

Carl Rogers

A pioneering psychologist who founded client-centered therapy, emphasizing the importance of unconditional positive regard and empathy in the therapeutic process.