Which of the Following Statements About Strategic Planning Is True

question 86

Multiple Choice

Which of the following statements about strategic planning is true?

• A) Strategic planning is clearly a top management responsibility and does not require the active participation of marketing managers.
• B) Planning done in functional areas of the organization should be independent of the strategic plan.
• C) There is no direct relationship between strategic planning and the planning done by managers at all levels.
• D) Marketing executives are involved in the strategic planning process as they influence the process by providing important inputs.

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Definitions:

Projective Measure

A psychological assessment tool in which individuals reveal their unconscious feelings, thoughts, and behaviors through their interpretations or storytelling of ambiguous stimuli.

Reliability

The degree to which an assessment or measurement is consistent and reproducible over time.

Assessment Techniques

entail various methods and tools used to evaluate, measure, and understand individual psychological characteristics, abilities, and challenges.

Clinical Method

A systematic approach in psychology for understanding, diagnosing, and treating psychological disorders.