Marketing Managers Can Satisfy Customers More Efficiently in the Present

question 61

Multiple Choice

Marketing managers can satisfy customers more efficiently in the present than anticipate changes in customer needs in the future. Which of the following best explains this statement?

• A) Organizations need more planning to devise better sales strategies.
• B) Marketing strategies should focus on production orientation.
• C) Managers need to first identify customer needs and then work backwards to devise products and services to satisfy these needs.
• D) Organizations need new customers; hence the need to manipulate customers to do what suits the interests of the firm.

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Definitions:

Urinary Catheter

A tube inserted into the bladder to provide a passage for urine to exit the body, often used when individuals are unable to urinate naturally.

Sediment

Particles that settle at the bottom of a liquid or are transported by fluid movements, commonly found in natural and industrial processes.

Blood Clots

Masses that result from the coagulation of blood, often obstructing blood flow in the circulatory system.

Spinal Cord Injury

Damage to the spinal cord that results in a loss of function, such as mobility or sensation.