Huggies First Started Out in the Disposable Diaper Industry

question 66

Multiple Choice

Huggies first started out in the disposable diaper industry. It then developed 'Pull-Ups', disposable training pants for kids who were in the transition stage between diapers and cloth underwear. What kind of a growth strategy did Huggies use when it developed this new product?

• A) Diversification
• B) Porter's model
• C) Market penetration
• D) Product development

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Definitions:

Demand Curve

A graph showing the relationship between the quantity of a good that consumers are willing to buy and its price.

Positive Relationship

A relationship between two variables in which an increase in the value of one variable is associated with an increase in the value of the other variable. It is illustrated by a curve that slopes upward from left to right.

Quantity of Lemonade

The amount of lemonade produced or available for sale at any given time.

Cups Per Day

A measurement unit often used in dietary or consumption studies, indicating the number of cups of a substance (such as coffee or tea) consumed daily.