Ford Has Used the 2003 Taurus to Better Align Itself

question 91

Multiple Choice

Ford has used the 2003 Taurus to better align itself with its target market. It is the only car in its price range with cup holders that accept coffee cups with handles and expand to hold large soft drinks. It has power-adjusted pedals to enable short drivers to sit farther from the steering wheel. It has more legroom for passengers in the back seat. With the redesigned Taurus, Ford has implemented a _____ strategy.

• A) market development
• B) prestige value
• C) diversification
• D) differentiation

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Definitions:

Technical Skill

The ability to perform tasks that require specific knowledge, often related to practical use of tools, machines, techniques, or systems.

Ability Factor

An individual's innate or acquired capability to perform specific tasks or activities successfully.

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The objectives and standards set by an individual or organization, outlining desired achievements and performance levels.

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A systematic approach to improving and managing an employee's work performance through setting clear goals, providing regular feedback, and facilitating development.