When the Modern Museum of Art Separated Its Consumers by Whether

question 153

Multiple Choice

When the Modern Museum of Art separated its consumers by whether they were culture-oriented or outdoor-oriented for its new exhibit on art that used natural materials, they were using ________ segmentation.

• A) psychographic lifestyle
• B) personality
• C) behavioral occasions
• D) social class
• E) demographic

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Definitions:

Communication Strategy

A plan that outlines how to communicate effectively within an organization or between organizations.

Secrecy And Control

Practices of limiting information access and exerting authority to manage operations or information flow within an organization.

Withhold And Uphold

Refers to the dual act of keeping certain information or actions back while maintaining or defending certain principles or standards.

Communication Strategies

Planned methods and tactics used to convey messages effectively to target audiences.