When a Symphony Orchestra Targets People Who Have Broad Cultural

question 105

Multiple Choice

When a symphony orchestra targets people who have broad cultural interests, rather than only those who regularly attend concerts, the orchestra is targeting ________.

• A) market mavens
• B) strategic segments
• C) supersegments
• D) occasion segments
• E) psychodemographic segments

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Definitions:

Cross-footed

A term used in accounting to describe the process of checking the accuracy of figures by verifying the sums across different columns on a financial document.

Sales Journal

A specialized journal used to record all sales of merchandise on credit.

Daily Posting

The process of recording and updating financial transactions in the books of accounts on a daily basis.

Accounts Receivable

Monetary claims a company holds against customers for supplied goods or services awaiting financial settlement.