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If a Marketing Manager Employs Such Marketing Techniques as Online

question 9

Multiple Choice

If a marketing manager employs such marketing techniques as online buzz, student ambassadors, cool events, and street teams to reach target markets, the manager is most likely appealing to the ________ market.


Definitions:

Distressing Thoughts

Intrusive and upsetting thoughts that can cause significant emotional discomfort or anxiety.

Unconscious

The segment of the mind that remains beyond the reach of conscious awareness yet influences actions and feelings.

Rationalisation

A defense mechanism in which controversial behaviors or feelings are justified and explained in a seemingly rational or logical manner to avoid the true explanation.

Unacceptable Behaviour

Actions or conduct deemed inappropriate or offensive in a given social context or by societal standards, warranting disapproval or correction.

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