A Marketer Is Interested in Segmenting a Business Market Based

question 10

Multiple Choice

A marketer is interested in segmenting a business market based on urgency of delivery and the size of the order. Which of the following major segmentation variables would the marketer most likely use to assist with the task?

• A) purchasing approaches
• B) situational factors
• C) operating variables
• D) personal characteristics
• E) demographic variables

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Definitions:

Invasion

The act of entering a place or area by force, often used in a military context.

Property

Something that is capable of being owned. A right or interest associated with something that gives the owner the ability to exercise dominion over it.

Malicious Prosecution

An intentional tort designed to protect against the wrongful initiation of criminal proceedings.

Civil Suit

A legal action taken by one individual against another in a court of law, typically over disputes or claims that do not involve criminal charges.