________ Is the Science of Using Psychology and Demographics to Better

question 70

Multiple Choice

________ is the science of using psychology and demographics to better understand consumers.

• A) Psychographics
• B) Interactionism
• C) Clustering
• D) Demographic transition
• E) Customerization

---

Definitions:

Population Standard Deviation

A measure of the dispersion or variability within a full population data set.

Raw Scores

The original, unmodified scores obtained in any assessment without adjustments or transformations.

Normally Distributed

Describes a probability distribution that is symmetric about the mean, showing that data near the mean are more frequent in occurrence than data far from the mean.

Normally Distributed

Describes a distribution of data that follows a bell-shaped curve, where most of the data points are close to the mean.