A Segment Is Attractive When There Are Actual or Potential

question 71

True/False

A segment is attractive when there are actual or potential substitutes for the product.

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Definitions:

Salt Intake

The amount of salt (sodium chloride) consumed by an individual, which can influence health, affecting blood pressure and cardiovascular disease risk.

Adrenal Glands

Small glands located above the kidneys that produce hormones like adrenaline and cortisol, which help regulate metabolism, immune system, blood pressure, response to stress, and other essential functions.

More Cortisol

An increase in the level of cortisol, a stress hormone produced by the adrenal glands, which can affect various bodily functions.

General Adaptation Syndrome

A three-stage response (alarm, resistance, exhaustion) that the body goes through when exposed to prolonged stress, according to Hans Selye.