If a Marketer Is Seeking to Segment a Business Market

question 55

Multiple Choice

If a marketer is seeking to segment a business market, which of the following variables is generally felt to be the most important?

• A) personal characteristics
• B) demographic variables
• C) situational factors
• D) operating variables
• E) purchasing approaches

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Definitions:

Confound

To cause confusion or mix something up, making it difficult to distinguish separate elements.

Efficacy

The ability to produce a desired or intended result.

Self-Ratings

Individual assessments of their own abilities, characteristics, or feelings often used in psychological research or self-evaluation.

Outcome Studies

Research focused on understanding the results or outcomes of specific interventions, treatments, or actions.