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As part of an antismoking crusade, the American Legacy Foundation hires teens as the "Truth Squad" to hand out T-shirts, bandanas, and dog tags at teen-targeted events. The American Legacy Foundation is using ________ to reach Generation Y.
Culture
A complex collection of values, beliefs, behaviours, and material objects shared by a group and passed on from one generation to the next.
Conflict Theorist
An advocate or practitioner of conflict theory, focusing on the study of power differences, inequality, and social change through conflict.
Aboriginal Residential Schools
Institutions that were part of a policy to assimilate Indigenous children into European-Canadian culture, often involving forceful removal from their families and suppression of Indigenous cultures.
Counterculture
A type of subculture that strongly opposes the widely held cultural patterns of the larger population.
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