A Marketer Is Interested in Segmenting a Business Market on ________

question 110

Multiple Choice

A marketer is interested in segmenting a business market on ________ if the marketer intends to segment the market based on industries and geographical areas to serve.

• A) demographic variables
• B) situational factors
• C) operating variables
• D) purchasing approaches
• E) personal characteristics

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Definitions:

Kinetic

Pertaining to motion, objects being in motion or the study of dynamics that involve motion.

Linear Perspective

Linear perspective is a technique in art and photography that creates the illusion of depth and distance on a flat surface, by having parallel lines converge towards one or more vanishing points on the horizon.

Aerial Perspective

A visual technique in art used to create the illusion of depth by depicting objects in the distance with less clarity and a bluer tone than those in the foreground.

Motion Parallax

A depth cue that involves the difference in speed of movement of images across the retina as one moves through the environment.