The Key to Attracting Potential Users of a Product or Service

question 61

Multiple Choice

The key to attracting potential users of a product or service, or even possibly nonusers, is ________.

• A) understanding the reasons they are not using it
• B) offering financial incentives for first-time use
• C) increasing the usage rate of existing users
• D) developing a new product that better meets their needs
• E) increasing advertising expenditures

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Definitions:

Positive Reinforcement

An approach in psychology used to encourage a desirable behavior by offering a rewarding stimulus following the behavior.

Performance Appraisals

The process of evaluating an employee's job performance against predefined benchmarks or criteria.

Timing of Feedback

Refers to the point in time or situation when comments or information regarding performance or behavior are shared with an individual, influencing learning and development.

Performance Criteria

Standards or benchmarks used to assess the quality or success of performance in various activities.