In the ________ Step of the Market Segmentation Process, the Marketer

question 74

Multiple Choice

In the ________ step of the market segmentation process, the marketer determines which demographics, lifestyles, and usage behaviors make each needs-based segment distinct and identifiable.

• A) segment "acid test"
• B) segment attractiveness
• C) segment profitability
• D) need-based segmentation
• E) segment identification

---

Definitions:

Society

A collection of people engaged in ongoing social interaction, or a significant social group occupying the same geographic or social area, generally governed by the same political authority and prevailing cultural norms.

Privacy Rights

Legal entitlements that protect individuals from unauthorized access to personal information and intrusion into their personal affairs.

Supreme Court

The highest judicial body in a country, typically having the ultimate appellate jurisdiction.

Constitutional Amendments

Changes or additions made to the U.S. Constitution, providing a way to adjust the government's structure and protect citizens' rights.