Coca-Cola's Original Marketing Strategy That Offered a Single Drink Coca-Cola

question 73

Multiple Choice

Coca-Cola's original marketing strategy that offered a single drink Coca-Cola Classic in a single sized bottle with the advertising theme "Coke is it," is an example of ________ marketing.

• A) concentrated
• B) niche
• C) differentiated
• D) micro
• E) undifferentiated

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