Examlex
Which of the following is NOT an example of a descriptive characteristic used to define segments?
Marketing Strategy
A comprehensive plan formulated by a business to achieve specific goals through the creation, delivery, and communication of value to its customers.
Value-Frontier Framework
A strategic tool used to analyze the trade-offs between value creation and cost to optimize competitive advantage.
High Price
A pricing strategy where a product or service is sold at a premium price point, often indicating high quality or exclusivity.
Product-Market Growth
Strategies for expanding business, which can include introducing new products, entering new markets, or increasing market share within existing markets.
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