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Mothers-to-be are potential users who will turn into heavy users of infant products and services. By targeting mothers-to-be as future heavy users, producers of these products and services are segmenting consumers on the basis of ________.
Variable Costing
An accounting method that only includes variable costs in product costing and decision-making.
Fixed Costs
Outgoings such as rent, salaries, and premiums for insurance that are unaffected by the quantity of sales or production.
Special Orders
Custom orders that typically differ from standard products and may have unique pricing or production requirements.
Variable Costs
Expenses that fluctuate in direct proportion to production or sales figures, like direct labor and raw materials.
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