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Assume That You Have Decided to Use a Niche Strategy

question 68

Essay

Assume that you have decided to use a niche strategy to advance your marketing goals. Characterize an attractive niche.

Understand the concept and consequences of decision making in teams without critical evaluation.
Differentiate between centralized and decentralized communication networks in team settings.
Recognize the effects of team cohesion on decision making and problem-solving abilities.
Identify the importance of selecting an appropriate decision-making method based on the team and task characteristics.

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