Jose and Erika Have Just Divorced

question 152

Multiple Choice

Jose and Erika have just divorced. Which of the following demographic segmentation subsegment formats might be used by marketers to reach Jose or Erika?

• A) life stage
• B) benefits
• C) age segment
• D) personality type
• E) social class

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Definitions:

Short-Term Investors

Individuals or entities that purchase assets with the intention of holding them for a brief period, typically less than a year, to profit from short-term price movements.

Rate Of Return

The gain or loss of an investment over a specified period, expressed as a percentage of the investment’s initial cost.

Ownership Of Stocks

The holding of shares in a company, which represent a claim on the company's assets and earnings, providing an opportunity for investment returns.

Specific Sector

refers to a distinct part of the economy, focused on a particular type of activity or service, such as technology or healthcare.