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According to the VALS segmentation system, ________ are successful, sophisticated, active, "take-charge" people with high self-esteem. Their purchases often reflect cultivated tastes for relatively upscale, niche-oriented products and services.
Marginal Benefits
The incremental enjoyment or usefulness received from consuming or manufacturing another unit of a commodity or service.
Public Good
Products or services accessible to all people within society at no expense, made possible by the government or by private groups or individuals, not for the purpose of financial gain.
Bike Paths
Designated routes or tracks exclusively for bicycles, providing a safe space for cyclists away from motor vehicle traffic.
Public Good
Goods or services that are distributed to all individuals within a society without charge, presented by either public authorities or private entities, not for profit motives.
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