Examlex
Mothers-to-be are potential users who will turn into heavy users of infant products and services. By targeting mothers-to-be as future heavy users, producers of these products and services are segmenting consumers on the basis of ________.
Role Perceptions
An individual's understanding of their responsibilities, duties, and expectations within their role in an organization or team.
Agreeableness
A personality trait characterized by compassion and cooperativeness towards others, reflecting a disposition towards harmony and social compatibility.
Conscientiousness
A personality trait characterized by organization, dependability, discipline, and a strong sense of duty.
Extroversion
A personality trait that is characterized by sociability, talkativeness, assertiveness, and a high level of energy when interacting with others.
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