The Characteristic of Useful Market Segments That Relates to Whether

question 85

Multiple Choice

The characteristic of useful market segments that relates to whether the segments can be effectively reached and served is whether the segment is ________.

• A) measurable
• B) substantial
• C) differentiable
• D) accessible
• E) actionable

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Definitions:

Lifetime Profitability

The total net profit a company expects to earn over the duration of its entire business relationship with a customer.

Ethical Home Repair

The practice of providing home repair services while adhering to high ethical standards, including transparency, fairness, and integrity.

Market-oriented

A business approach focusing on identifying and meeting the needs and wants of customers through the products or services offered.

Marketing Research Data

Information collected specifically to address marketing questions, through methods like surveys, interviews, and analysis of consumer behavior.