The Ultimate Level of Segmentation Leads to "Segments of One

question 133

True/False

The ultimate level of segmentation leads to "segments of one," "customized marketing," or "one-to-one marketing."

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Definitions:

Margin

The difference between the selling price of a product and its cost, typically expressed as a percentage of the selling price.

Turnover

The total sales made by a company in a specific period, or the rate at which inventory is sold and replaced.

Return On Investment

Return on Investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment compared to its cost.

Residual Income

The income that remains after subtracting all required costs of capital from operating profit.