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Explain the Concept of Mass Marketing

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Explain the concept of mass marketing.


Definitions:

Extrinsic Rewards

Rewards given to individuals by external sources, typically in the form of money, benefits, or formal recognition, as compensation or acknowledgment of one's work.

Monetary Bonuses

Financial rewards given to employees over and above their normal compensation, usually as a recognition of their performance or achievement.

Piece-Rate Pay

Piece-rate pay is a compensation system where workers are paid a fixed rate for each unit of production completed.

Stock Options

Financial instruments granted to employees, giving them the right to buy the company's stock at a fixed price in the future.

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