A Standardized Marketing Program Involves ________

question 163

Multiple Choice

A standardized marketing program involves ________.

• A) adopting the strategy that best fits a given target market
• B) consistently using the communication and distribution channels that entail the lowest costs
• C) adjusting the product to suit market preferences
• D) changing the features of the product to accommodate the host country
• E) changing only the communication message to suit the different target markets

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Definitions:

Delphi Technique

A structured communication technique or method, originally developed as a systematic, interactive forecasting method which relies on a panel of experts.

Time and Costs

Factors related to the duration and financial expenditure required to complete a project or activity.

Demand Forecasting

The practice of predicting the future demand for a product or service based on historical sales data, analysis, and market trends.

Quantitative Method

A research technique that focuses on quantifying the collection and analysis of data, primarily using statistical tools to establish relationships and test hypotheses.