Which of the Following Is True About Branding Efforts at NetApp

question 43

Multiple Choice

Which of the following is true about branding efforts at NetApp?

• A) The company's branding efforts were well organized in 2007.
• B) Landor created a new identity, architecture, and tagline for it in 2008.
• C) NetApp shows that business-to-business marketers do not need to worry about branding.
• D) Frankensites helped organize branding efforts.
• E) New Web sites for NetApp did not affect sales leads from inquiries.

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Definitions:

Work Groups

Teams or groups of individuals who collaborate together to achieve common goals or complete specific tasks within an organization.

Leadership

The ability to influence employees to work toward organizational goals.