________ Is the Study of How Individuals, Groups, and Organizations

question 78

Multiple Choice

________ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.

• A) Target marketing
• B) Mind mapping
• C) Consumer activism
• D) Consumer behavior
• E) Product differentiation

---

Definitions:

Similarities

Refers to the aspects in which two or more objects, ideas, or concepts are alike, often used to identify common traits or patterns.

Heuristic

A heuristic is a simple, efficient rule, whether hard-coded by evolutionary processes or learned, which helps in making decisions, forming judgments, or solving problems.

Making Risky Decisions

The process of making choices under conditions of uncertainty, where the outcomes could involve significant loss or gain.

Bets

Bets involve making a wager on the outcome of an uncertain event, with the anticipation of winning a reward.