Which of the Following Products Is Most Likely to Be

question 77

Multiple Choice

Which of the following products is most likely to be characterized by low involvement but significant brand difference?

• A) toothpastes
• B) digital cameras
• C) packet of salt
• D) a milk carton
• E) furniture

Learn the elements to include in the closure of bad-news messages to maintain a positive tone.

Develop empathy and the ability to convey it in business communications.

Recognize the potential legal implications of future-oriented statements in bad-news communications.

Understand the impact of how bad news is received on employee morale and the importance of direct communication.

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Definitions:

Absolutes

Unchangeable principles or facts that remain constant regardless of circumstances or opinions.

Decoding

The process of interpreting or making sense of coded information, symbols, or messages.

Communication Channel

The medium through which information is transmitted from one entity to another, including verbal, non-verbal, written, and electronic means.

Deflecting

A communication strategy where an individual avoids direct answers or shifts the focus to another topic.