Marketers Need to Be Aware of the Status-Symbol Potential of Brands

question 106

True/False

Marketers need to be aware of the status-symbol potential of brands because people usually choose products which reflect their role and their actual or desired status in a society.

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Definitions:

Appreciation Messages

Communications that express gratitude or acknowledgment of others' efforts or achievements.

Writing Guidelines

A set of criteria or principles designed to achieve clarity, effectiveness, and correctness in written communication.

Form Letter

A pre-written letter used for communicating a standard message to different recipients.

Personal

Pertaining to or concerning an individual person and their private life, interests, or activities.