Which of the Following Is NOT an Example of a Descriptive

question 4

Multiple Choice

Which of the following is NOT an example of a descriptive characteristic used to define segments?

• A) consumer demographics
• B) consumer responses to benefits
• C) consumer geography
• D) consumer psychographics
• E) family life cycle

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Definitions:

Inventory Costing Methods

Techniques used to assign costs to inventory items, such as First-In, First-Out (FIFO), Last-In, First-Out (LIFO), and weighted average cost.

Gross Profit

The difference between revenue from sales and the cost of goods sold, before accounting for selling, general, and administrative expenses.

Cost of Goods Sold

The specific costs related to the production of goods that a company markets.