Of Key Interest to Marketers Are the Major Informational Sources

question 136

Multiple Choice

Of key interest to marketers are the major informational sources to which the consumer will turn and the relative importance of each. Which of the following can be considered an experiential information source?

• A) consumer-rating organizations
• B) mass media
• C) acquaintances
• D) Web sites
• E) personal handling and examination

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Definitions:

Type A Personality

A personality trait characterized by high levels of competitiveness, self-imposed stress, and a constant sense of urgency.

Competitive

Characterized by or involving competition between entities such as individuals or businesses.

Hot-Tempered

A temperament characterized by quickness to anger or impatience.

Cortisol

A steroid hormone released by the adrenal glands in response to stress or low blood glucose; plays a key part in the body's stress response.